The proliferation of mobile devices, in particular smartphones and tablets, has had a profound effect on today’s market place for both consumers and businesses. More than ever before potential customers are able to find products and services they want no matter where they are located. They are able to use social media to quickly learn about price, quality and customer service and even buy right from their Mobile devices. It seems as though all the actionable information is right at their finger tips to get just what they want, where and when they want it and for the best possible price.
Meanwhile companies still wrestle with the same problems they have had for years, finding qualified prospects and quickly converting them to customers while the window of opportunity is still open. This becomes even more difficult when potential customers are researching and learning about products and services from Mobile devices. In addition, it appears that the number of people using mobile devices to shop is increasing. In fact, Gartner (Leading IT Consulting Company) predicts, "By 2014, more than three billion of the world’s adult population will be able to transact electronically via mobile and Internet technology." Further, "By 2013, mobile phones will overtake PCs as the most common Web access device worldwide."
What businesses need is a way to identify their new mobile prospects and then instantly provide them with an actionable offer legally and safely. Additionally, businesses need a way to keep these customers by better understanding their buying habits and providing convenient solutions tailored to their preferences. To accomplish this, Businesses need to be able to gather data and draw conclusions from it in near real-time. Finally, because the mobile world has compressed the window of opportunity, companies need to be able to act quickly and automate this lifecycle process with almost no human intervention.
With KoHorts Mobile Marketing Solutions companies can:
- Identify mobile customers looking for products and services that the Business offers, using most of the major social media platforms or through offers on their own website. Integrate with automated web based social media marketing campaign solutions such as BuzzFM to gain visibility to mass target social media solutions.
- Take action by Embedding a local or toll free number (provided by KoHorts) in your offer that the prospect can highlight and call with their mobile device. Our configurable voice activated service captures the prospects mobile number, requests confirmation of the voucher or offer, then sends a voucher or coupon directly to the users mobile device.
- Stay connected with the customer by learning about their buying habits, location, purchase habits and more. Engage Loyalty programs tied to predictive patterns and automatically send offers to retain customers.
Using KoHorts Mobile Marketing Solutions will help companies reduce advertising cost and maximize the conversion of prospect to customer. Companies will also enjoy longer customer retention and higher customer satisfaction for less cost as well, since the entire life cycle of finding a customer, making an actionable request, and providing information to establish customer retention is almost entirely automated.
Tailored solutions can be provided so please get in touch to discuss your company's needs.